Offering free Wi-Fi can be a huge asset to business establishments like hotels, coffee shops, bookstores and anywhere else people want to connect. But for guest Wi-Fi to be beneficial to a business, the connection has to work—and it has to work well.
Organizations that advertise free Wi-Fi service and offer only a slow or broken connection can actually do themselves more harm than good. Customers who come to these establishments expecting a strong connection—particularly those planning to do job- or school-related work—may grow annoyed, take their business elsewhere, and perhaps even take their frustration out on online reviews—doing further damage to the business.
A wireless network analyzer can mean the difference between retaining customers and forfeiting revenue. A top-flight wireless network analysis solution like WildPackets’ OmniPeek manages the entire life cycle of a network, including both wired and wireless segments simultaneously, ensuring optimal performance at all times. The product significantly reduces network outages by monitoring performance 24×7, 365 days per year.
Of course, OmniPeek is a game-changer for mission-critical operations within a company as well. With more companies using wireless as a primary medium for data service, a wireless analyzer that can manage both wired and wireless segments of a network to ensure the entire ecosystem is operating at capacity becomes critical. Just as customers grow frustrated with unstable Wi-Fi, employees are bothered by underperforming applications they need to do their jobs effectively.
A lackluster Wi-Fi network can adversely affect your business—but tools to avoid this issue are readily available. The bottom line is that a wireless network analyzer can save you time, money and frustration. Isn’t that worth an investment?