Shoppers spend an average of $1,200-$1,300 per year online, and they expect a seamless experience. One glitch as they search for products, add items to their cart, or check out can prompt them to visit a competitor’s site. Consumers also expect that the credit card, shipping, and other personal data they supply to an ecommerce site will be kept safe and secure. Network monitoring is one way ecommerce sites can provide the best customer experience in terms of site functionality, inventory, checkout and payment, and security.
Below are three reasons why ecommerce companies should employ network monitoring:
Improves site functionality: Imagine a customer’s frustration after they have carefully selected items to place in their shopping cart, only to have the site stop functioning when it comes time to complete the checkout process. The bottom line is, if the site doesn’t work, sales won’t happen. Network monitoring can alert you to site failures as they are happening, rather than depending on customer feedback that may arrive too late.
Boosts speed and performance: Breakdowns and slowdowns can happen anywhere along the online shopping process: item descriptions won’t load, items don’t show up in the shopping cart, credit card verification takes too long. Network monitoring identifies and assesses problems like these so they can be fixed immediately, before they cause customers to click away.
Encourages customer loyalty: Network monitoring allows you to collect and analyze data on customer browsing and buying habits, and keep tabs on inventory so items are never shown as out of stock. This data can direct site improvement efforts aimed at improving the ecommerce experience to keep customers coming back for more.