Tag Archives: video network traffic

More Business Video Requires Faster Networks

If video did indeed kill the radio star, then it won’t be long before videos do the same to many other types of online ads and content.

Businesses are using more video than ever before, employing it to reach consumers where they spend a great deal of their time: online. In March of last year, a study found that 85 percent of US Internet users viewed online videos. What’s more, video ads accounted for 25 percent of all videos viewed online. In the year since the report, the pace and frequency of these videos’ production and viewing has only quickened.

Video, however, consumes a lot of bandwidth. As a result, businesses and consumers alike need ever-greater bandwidth to support and consume all the video content being generated. Along with a need for greater bandwidth comes the need for better tools to guarantee high performance and ease in troubleshooting application problems.

Most users are viewing videos on 1G or 10G networks. Even 10G network performance isn’t quite enough to competently serve many modern videos. With users consuming greater amounts of bandwidth, having visibility into the network becomes increasingly important.  This issue is very much top of mind for IT organizations. In fact, 20 percent of the participants in a recent survey stated that they thought real-time network analysis was no longer an option, even at 10G speeds.

Another pressing concern for businesses is visibility within these varied bandwidths. In the aforementioned survey, almost half the participants said they noticed limited or no network visibility as part of 10G network performance.

The solution, then, is a combination of different technologies. Businesses must do their best to optimize the performance of whatever network they’re working on and be sensitive to the fact that users may not all enjoy unlimited or optimized bandwidth. Shorter, lighter videos and tools that enhance slower networks are vital to ensure their content, often a significant investment in its own right, can be seamlessly viewed by the customers for whom it is intended.

3 Tips to Ensure Video Quality on Your Network

As we discussed in last week’s blog, video is slowly encroaching upon both home and enterprise networks. In a recent Cisco report, all forms of video will be approximately 90% of the global consumer Internet traffic in 2015. We predict that more than 50% of enterprise network traffic will be video by 2015.

Video data types are unpredictable; require a lot of bandwidth; are sensitive to latency, jitter, and packet loss; and demand the highest QoS delivery. As video becomes more pervasive on your enterprise network you’ll need the right tools and approach to manage this demanding data type. Here are our top tips for preparing for video and monitoring video usage and quality.

Determine Overall Video Usage
One of the first things you need to account for is how much video is already being used on your network. The best way to determine this is by using packet-based network analysis systems capable of analyzing networks for all types of traffic simultaneously. With such a system, you will easily be able to see the throughput associated with data versus that associated with video (and audio for that matter) and to determine if the ratio is what you were expecting.

Armed with that data, you want to go one level deeper and review the packet loss, media quality, and number of video sessions/VoIP calls to determine 1) if video may be underperforming on your network or 2) how much video is affecting the performance of other mission critical applications.

Identify Unauthorized Video Traffic
Whether someone outside your company is pilfering your Wi-Fi to access YouTube or someone inside your company is spending too much time watching the World Cup, these three approaches can help you determine who is inappropriately using video and bogging down your network.

First approach: Look at your top nodes and protocols and see what they’re doing. If you have nodes that are exceeding your typical baselines check these first by simply expanding the node to see which protocols are in use. (We’ve covered baselining before! For a refresher, check out Tim McCreery’s Getting Network Baseline Right article (PDF) or Jim Thor’s Baseline Product Tips and Tricks.) RTP? You have a possible culprit. HTTP? Don’t stop there. You have all the packets so dig in bit deeper to see where the user is going. YouTube? It’s probably not work related.

Second approach: Check your overall network utilization and zoom in on spikes in traffic, which are often indications of video downloads. Zooming in on a spike will identify not only the user, but also from the protocols in use and the servers they are communicating with. You might find that someone is simply using the telepresence program you’ve installed.

Third Approach: Create filters and alarms. If you build custom filters for RTP (Real Time Protocol) and Dynamic RTP you can easily see the activity happening on your network that relates strictly to video and voice. You can also create address filters, like for YouTube, to determine if users are abusing certain sites and if this having a negative effect on your network.

Monitor High-Level Video Delivery
It may be that it’s quality, and not abuse, that’s of importance to you, especially when telepresence is being used. The best way to analyze for success is to look into each individual media stream, breaking it down into its primary audio and video components, and glance at your metrics. This approach allows you to determine the quality of service on each segment of video from picture to sound quality. You can continue to dive deeper into the packet by packet IP conversation, identifying exactly where problems such as quality of service is not being applied to certain packets or jitter exceeds typical guidelines for video. With this information, you have everything you need to find and fix any problems.

Designing your network to meet the influx of video on your network, as well as instilling a proper monitoring system for this sensitive data, will ensure that your network continues to stay stable and colleagues continue to stay happy while watching their favorite YouTube video or using Skype for conference calls.